Social Media Takes Time, Resources and Patience
Mistakes may be common, but common sense isn’t. A survey conducted by R2Integrated (Internet marketing / social media service provider alert!) reported by eMarketer shows that people trying to get into the social media game are getting a crash course in ‘there is no such thing as a free lunch’ as they encounter such entry barriers as these:
Looking at those results I wonder if there is not enough time and / or resources to do the other things listed like overcome skepticism of ROI, decide what platform, get executive buy-in, getting started and then learning the tools. Forget how much time it takes after you accomplish these things!
Once the social media marketing wannbe has cleared the hurdles stated above a curious thing happens. They realize that they still don’t’ have enough time and resources to do the social media marketing game effectively.
He recommends a very serious assessment and an audit process, so Marketers can consider what they want to achieve and see exactly which strategies are working and which are not working. By “trimming the excess marketing fat you can free up existing time and resources that were being wasted on the wrong activities.”
Reasonable Assumptions Can Avoid Unproductive Effort
Listing them in order, the are…