Anytime, Anyplace Marketing

1. Big Data

Capture Customer Data at Every Touch Point: With most large corporations depending increasingly on big data, sales and marketing departments are charged with capturing customer data at every touch point. Channels for collection include phone conversations, online and offline forms, and  face-to-face conversations. Customer relationship management (CRM) tools then store interaction histories of past, current and prospective customers, increasing buying opportunities. Information about buying behavior across multiple channels creates lucrative opportunities to engage potential buyers to drive revenue at every stage of the customer lifecycle at just the right times.

2. Right-time Multichannel Marketing

Understand the customer lifecycle:  Integration of audience data from multiple sources makes it possible to correlate customer attributes and interests,  replacing a scattershot approach to marketing with more targeted, effective, and memorable multiple-channel campaigns. By transforming big data into customer intelligence, you realize increased opportunities to drive revenue throughout the customer lifecycle.

Traditionally, Sales and marketing departments lack the ability to integrate existing data into integrated digital marketing campaigns and to use the data to extract valuable and actionable insights. But they are now moving toward more integrated paths across multiple media channels that include websites, social media, mobile, video, email, search, display, PPC, and PR. Through social media, we can see our audience’s response in real time and we can integrate the their profile data into CRM and marketing automation tools.  Marketers thereby achieve right-time multichannel marketing and revenue optimization.

3. Marketing Automation Integration with CMS and CRM

Marketing Automation and CRM Integration creates a closed-loop sales and marketing system that connects and extends your big data: Companies are building intelligent functionality to provide better data to their audiences via their various platforms. According to Talent Zoo’s Hassan Bawab, benefits of this approach include:

  • Higher rates of reporting and forecasting metrics
  • Cohesively combining customer interactions, insights, and resulting actions
  • Improving demand generation and qualified leads
  • Real-time and intuitive personalization
  • Instant intelligence on prospects and deal influencers of site visitors
  • Increasing efficiency and decreasing complexity

Through these new tools, marketers can use the customer lifecycle as a dynamic means to engage prospects and customers at the right time, with the right offer, in the way they choose to buy.

Related Article:

Taking Advantage of Digital Marketing Trends 2012 and Beyond, Content Marketing Today

Snap! principle of data marketing integration:

Data integration is transforming marketing to a dynamic means of engaging customers at the right time, with the right offer, in the ways they choose to buy.

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