Twitter Tools Build Business

Followers are customers, advocates and influencers for your brand

Twitter is partnering with American Express to pilot an advertising platform with a number of small businesses.  
Successful small business owners intuitively know how to build meaningful relationships with their customers. They were the first to use Twitter to talk with consumers in real time, and their creativity demonstrated Twitter’s potential as a marketing platform. Today, some of the most effective marketing campaigns we see come from small, local, or Internet-only businesses—like the mouth-watering photos of @VanillaMoonBake’s cupcakes, or the Tweet contests hosted by @glennztees to promote their latest T-shirt designs.
Starting in March, 2012, Twitter introduced a new advertising using their promoted tweets and promoted accounts products to make it
easy for small business owners to advertise on Twitter. Twitter’s advertising platform was previously limited to those with big budgets. US based American Express Cardmembers and merchants were invited to try this new advertising solution first, with American Express giving $100 in free advertising to the first 10,000 eligible businesses to sign up by signing up here to participate in the initial introduction via ads.twitter.com/amex. The service will be more widely offered later this year.
The program is extremely simple: choose a target and a budget, and Twitter will do the rest. A preview of what Twitter’s advertising platform looks like can be seen  on Social Media B2B.
Twitter is not a broadcast tool –it’s about dialogue and community. These two new Twitter tools featured below are designed to help you become part of the community with your followers.

Promoted Tweets?

 Promoted tweets amplify your message with targeting options that allow you to reach the right person, in the right place, at the right time.
  • They can be targeted to search results or to user timelines.
  • Geographic targeting increases the relevance of your message based on location.

Promoted Tweets in search: Promoted Tweets reach users who search for their interests on Twitter, appearing at the top of the results page

Promoted Tweets in timelines: Promoted Tweets appear at or near the top of users’ timeline when they log-on or refresh their homepage to deliver messages to both your followers and users who are like your followers.

  • Targeting followers puts your message in front of your brand advocates
  • Targeting users like your followers extends the reach of your campaign and brand to more users who are receptive to your message

Geographic targeting: This increases the relevance of your campaign by targeting your message to a specific geography. Promoted Tweets can be targeted at the country level or at the U.S. regional level.

Like all Tweets, relevant and interesting messages are rewarded above all else. Tweets that engage and resonate with users will appear more frequently. Promoted Tweets are priced on a Cost-per-Engagement (CPE) basis, so you only pay when someone retweets, replies to, clicks or favorites your Promoted Tweet. In addition, impressions on Retweets are free and can extend the reach and cost-effectiveness of your campaign many times over.

Promoted Accounts

Promoted Tweets helps you build a strong base of engaged Twitter followers who share and amplify your marketing messages. Its purpose is to build a follower base of both advocates and influencers for your brand.  Followers are one of the strongest signals of online affinity because these are people who have indicated an active interest in your brand and want to hear more from you.

The Promoted Account is displayed both in search results and the Who To Follow section. Who To Follow is Twitter’s account recommendation engine that identifies similar accounts and followers to help users discover new businesses, content, and people on Twitter. Your Promoted Account appears to users most likely to have interests similar to your account.

  • Promoted Account campaigns can be geo-targeted at the country level and at the DMA level within the U.S.
 You can learn more about tools that Twitter provides here.
Snap! principle of Twitter marketing:
Twitter is not a broadcast tool – it’s a targeted tool for dialogue and community to help you become part of the community with advocates and influencers for your brand.
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