Data Driven Marketing

Hubspot Inbound Internet Marketing Blog has compiled 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know. The compilation is from their 2012 edition of 120 Awesome Marketing Stats, Charts & Graphs which provides information on inbound marketing, SEO, blogging, and social media, email, Pinterest, Google+ and mobile marketing.  The list of 20 contains some of the most interesting data points from that presentation.

Review this list of 20 to see what catches your eye. For further detail, click here for the full article.

The Top 20 Stats Every Marketer Should Know

1) Research is a vital part of online shopping.

2) 89% of marketers are maintaining or increasing their inbound marketing budgets.

3) Inbound remains more cost-effective than outbound marketing.

4) Search engines are often a starting point for product research

5) More web pages mean more leads.

6) 80% of email marketers send the same content to all subscribers.

7) B2B marketers use email segmentation heavily.

8) More and more people report reading email on mobile devices.

9) Social media & blogging generate real customers.

10) Social media adoption has grown drastically in the U.S.

11) Social media conversations influence purchases.

12) LinkedIn drives the most customers for B2B organizations.

13) Facebook drives the most conversions for B2C organizations.

14) Pinterest is popular mainly in the U.S.

15) Most marketers recognize the value of blogging.

16) Blog reading peaks around 10AM.

17) Facebook grows in importance to marketers.

18) Most Twitter users are 25-34 years old

19) Twitter drives more customers for B2C companies.

20) Mobile users rarely reopen emails on computers.

The full report of 120 marketing stats, charts, and graphs is available via free download.

Snap! principle of targeted online marketing:

Target your marketing to the audience by finding an optimal media mix and adjust your messaging accordingly.