SocialMediaToday provides this great infographic to remind us that videos are one of the best tools to connect your digital strategies and one of the most powerful mediums of communication.  Why? Primarily because people do not like to read. Some key points:

  • It’s much more difficult to get people to read for 30 seconds than to view a 30-sec video.
  • People are more likely to share it,  and if those people like it, they are also likely to share it.
  • Video marketing can play a vital role for SEO for getting top rankings in Search engines – especially in Google’s universal search (blended search) that makes videos a good means of acquiring first page spots.
  • Impact of video marketing on ROI: Statically online video marketing has been shown to drive high conversion rate and heavy traffic while reducing returns and service costs. For instance, according to people who view a web video are 64% more likely to purchase than other site visitors
Impact of Video Marketing