Click here for a Webinar on Content Marketing presented by Socialmediatoday.

Overview

Cliff Figallo of Socialmediatoday writes:

Over the past 20 years, concepts like the 3 Cs (Content, Context and Community) have attempted to explain consumer behavior, but these structures always acknowledged that Content was the main attraction for the “eyeballs” of the marketplace. Now, the pivot toward social media online has established Community as a primary driver of online behavior, making for savvier consumers and more competition for their attention. Delivery and presentation of content must rely on knowledge about the audience.

Topics

  • What is Content Marketing?
  • Who is excelling in content marketing right now?
  • Where does good content come from?
  • How fast does a marketing department have to move to keep up with changing tastes?
  • What kinds of businesses are best at content marketing?

Speaker Panel

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C.C. Chapman is a leader in the online and social media marketing space, the host of Passion Hit TV,  founder of Digital Dads, and coauthor with Ann Handley of the best seller Content Rules,” that explains how companies can create remarkable blogs, podcasts, webinars and ebooks. “Amazing Things Will Happen,” is due out in November, 2012.

ImageAnn Handley is the Chief Content Officer of MarketingProfs, which provides business marketing know-how for more than 420,000 subscribers and co-author of Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business  and a monthly columnist for Entrepreneur magazine. She was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

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Maggie Fox is the founder and CEO of Social Media Group, one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. They have developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

 

Enjoy!

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