Kanupriya on the blog Marketing Chit Chat, highlighted 5 Twitter tools that he has found useful for brand tracking. While there are hundreds of apps and services online now, based on his recent usage and experience, he put together a list of 5 tools that can be very helpful for keeping an eye on key aspects you need to track about your brand. Many of them are free services, or provide expanded pay service options.

  1. Tracking the brand mentionSocial Mention – Though there are many alert and tracking options available but so far I liked Social Mention as the best one.  It’s been used by many and in one single dashboard it actually tells you the mention of your brand not only in Twitter but in almost all other social media channels. To add to that, statistics like sentiment, strength, reach and passion help you analyze some qualitative aspects of your mentions as well. You can further filter your search for different types of social media channels.
  2. Measure your influence & reachTwitalyzer – Twitalyzer is a combination of free and paid services. Free offerings include basic understanding of your scores for influence, reach, impact, engagement and velocity. To have further more detailed insights, you can always subscribe to their paid services and get detailed customized reports as per your needs.
  3. Know other influencers in your industryKlout – Apart from measuring your influence, Klout also allows you to measure other interesting aspects like who are you influenced by, who are the top influencers in your industry, how is your influence score vis-a-vis other influencers similar to you. You can use Klout not only for your Twitter score but also for other channels like Facebook & Linkedin.
  4. Mapping against competitorsTwitter Counter – By far the best tool which I could get my hands on for comparison of your brand against your competitors. Not that more do not exist, but quite many are buggy or not with updated statistics. This one gives you a quick snapshot on weekly, monthly, 3 monthly and 6 monthly basis.
  5. Managing your followers countFriend or Follow – Well, don’t think anyone can zero on one such service, there are hundreds and thousands of follower management tools, right from some which alert you over email (Qwitter) when somebody stops following you, to some which tell you which tweet made people unfollow you at what point (Tweet Effect). But for basic follower management, I find Friend or Follow to serve my purpose both for the brand handle and my personal one. It gives a dashboard view for fans, following and friends at one place and can help you in managing the list quickly.