Viral Dance Craze!
I’ve written about how entertainers have launched careers by going viral. Justin Bieber was discovered in 2008 on YouTube and got his first single released in 2009, and Colbie Caillat saw MySpace as an opportunity to launch a brand that the traditional media didn’t know quite what to do with. A new star was launched on Youtube – Psy, a Korean pop singer, whose invisible horse-riding rap video went viral. See my post highlighting The Socioeconomic Message Behind Korean Singer Psy’s “Gangnam Style.”
As a result of his overnight viral success in America, on Friday, 9-14-2012, the Today show extended their Summer Concert Series by a week just to showcase the singer. A crowd of mostly Korean fans but some Americans as well flooded Rockefeller Plaza. Psy not only performed but interviewed, breaking two major barriers that Korean entertainers have striven to overcome: getting recognition from American audiences, and breaking the conversation barrier.
NewsFeed estimates that thousands of fans were packed to catch a glimpse of the entertainer.After his initial performance, he gave a second performance, teaching the Today hosts and the crowd how to do the four-step dance that’s stormed the world. The whole Today staff joined in – even fill-in host David Gregory of Meet the Press. Earlier that week on the Ellen show, Psy showed Britney Spears how to do the dance.
The Awesome Power of Social Media Untethered
It couldn’t have been more of a surprise. For years, Korean entertainers have tried unsuccessfully to break through, and this 34-year-old Korean rap star accomplished it so suddenly and easily by becoming an overnight social media phenom. Psy said in a sit-down interview before he took the stage:
I just uploaded this video only for the Korean viewers, and within 60 days, I’m here.
“Gangnam Style”, released in July, has become a viral success, the most-viewed K-pop song on YouTube and getting around six million views every day.