Improve the Ranking of Your FB Page
This video, created by Distilled, a UK company that does internet marketing and SEO, will teach you the basics of SEO, and provide suggestions on how to improve the ranking of your Facebook Page in search engines.
Justin Smith, in Inside Facebook provides some strategies and tips for Facebook page owners learning how to become Facebook marketers through search engine optimization (SEO) as Facebook continues to improve its SEO. Inside Facebook offers a comprehensive guide to marketing on Facebook – The Facebook Marketing Bible at FacebookMarketingBible.com. The 10 Facebook SEO strategies are summarized below:
10 Key SEO Strategies For Facebook
1. Choose the best name for your Facebook Page – and don’t change it
Using high value generic keywords (“Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More”) will harm your Page’s viral growth rate more than it will help through better SEO. A spam-ish title makes people less likely to share. Additionally, Facebook has been disabling updates for generically named Pages. Just use your business’s real name. Don’t change it because “Google dings pages when their titles change”, costing you SEO points.
2. Select the Best FB Username
This gives you an opportunity to incorporate better generic keywords for SEO than the Page name itself. Choose a username that authentically represents your business or brand, but carefully, since it can’t ever be changed. You’ll need to have at least 100 fans before the page becomes eligible to select a username.
3. Use the “About” text box to place keyword-dense copy near the top of your Page
One important SEO strategy is to put keyword-dense copy as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box is the best place to add custom text.
There is a 250 character limit.
4. Use the “Info” tab for keywords, text, and high priority links
Facebook creates an “Info” tab for descriptive metadata about the Page. They provide opportunities to include keywords, phrases and links that will increase the content score of your Facebook Page for Google searches:
- Address, City, State, and Zip code are important fields for local searches
- Company Overview, Mission, and Products are important fields for product searches
- Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space
5. Create “Static FBML” boxes and tabs to place lengthy content and static links
Despite limited opportunities to place large blocks of static text on the default tab of your Facebook Page, Facebook allows additional boxes or tabs that can hold static text, image and link content. (However, each tab has a separate URL in Google.) FBML stands for Facebook Markup Language, a subset of HTML.
Unfortunately, since Justin wrote his article, Facebook has been phasing out FBML and Static FBML support, and is instead supporting custom iFrame tabs. You may still add FBML with limited functionality to your page by linking on the “Static FBML” application on Facebook:
- Go to the “Static FBML” application on Facebook.
- Click “Add to my Page,” and choose the page you’d like to add a custom content box to.
- Go to your Page, and an “FBML 1″ box will appear at the top of your page. Click the arrow icon on the right, and you can choose to add a box for 1) notes, 2) events, 3) videos, and 4) groups.
Adding a free iFrame tab application to your page allows you to add a fan-gating feature, such as Like buttons, Send buttons and/or Comments boxes. Instructions are here. You can get the code for the social plugins on Facebook’s Social Plugins page.
6. Post direct links to your website (or other relevant sites) in your Page’s stream
Google boosts pages that link to relevant sites – and demotes pages that link to unrelated sites or add too many links too suddenly. Posting links in status updates can be a powerful way to boost your Facebook Page’s link score. There are two ways to post links into your Page’s stream:
- Include the URL in the text of the status update itself
- Using the “attach link” feature.
When you include the URL in the text of the status update, Facebook auto-links the text directly to the destination page.
The “attach link” feature pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. This additional text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL You can also change the anchor text while clicking the page’s title before clicking “Share.”
However, the link itself does not go directly to the destination URL but through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top that includes commenting and sharing features. This does partially reduce the SEO benefits of posting links on Facebook Pages.
7. Add photos with captions, events with descriptions, and a discussion forum
Since Facebook makes all of the content shared on Facebook Pages indexable by search engines, when posting photos, use lengthy and keyword-dense descriptions, and, when posting events, include text and keywords in the event description field.
8. Get more inbound links to your Page by posting links to your Page on all your websites
You can do this with text links, and Facebook has created a “Find Us On Facebook” badge. The Fan Box widget for Facebook Pages also includes links back to your Facebook Page.
Read Facebook’s promotional guidelines for promoting your Facebook Page.
9. Get more intra-Facebook inbound links by getting more Facebook fans
Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands of fans, the number of links can add up.
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. Then, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans, which it will see as a stronger bond.
Justin emphasizes that viral distribution limits you to the people your fans are connected to, but search engine optimization exposes your Facebook Page to Facebook’s entire userbase and allows you to take steps like those above to maximize exposure through popular search engines.