In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. Williams

Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute.

Williams publishes a free weekly column and podcast titled the Monday Morning Memo

Roy H. Williams’ first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s #1 Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status in late 2001. His fourth book, Accidental Magic, is an anthology of writing tips and insights, with examples provided by 106 of his protégés.