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The key to marketing success today  is to simplify your customer’s buying process for your products or services, and to simplify your communication messages to one core promise for your key customers.  Carmine Gallo‘s article in Forbes,  Steve Jobs: Get Rid of the Crappy Stuff sums up just how important simplicity was to Apple’s success:

Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience.

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