HubSpot’s Inbound Internet Marketing Blog’s 30 Amazing Marketing Tools, Tips & Tricks We’re Thankful For, by Amanda Sibley lists some of the tools, tricks, and tips that marketers say help them do their jobs better. Here are a few:
Social Media Tools
Facebook Global Pages – This newly developed tool tool allows marketers to create one central maintenance location with better targeting options instead of having to choose between a single Facebook page for an entire global audience, or multiple pages to target specific audiences.
Audience Targeting in Facebook Advertisements – Facebook’s ad platform audience targeting allows marketers to create ads for a specific target audience. This makes your ads more relevant and allows you to target custom audiences from email addresses in your database
Content Creation Tools
Evernote – Note-taking apps are helpful for writing or brainstorming content on the go.
Factbrowser helps you find compelling stats or data points as you create content. It breaks down data by topic, source, format, region, and/or demographic.
CreativeCommons – This gives you another option for finding images for your marketing content. Instead of using stock photography or creating the images yourself, you can use CreativeCommons to search for free photos that are that are allowed to be used commercially, provided you give credit to the artist.
PowerPoint for Design – Marketers can create professional looking calls-to-action, ebooks, and infographics without hiring the services of a designer by using PowerPoint as a design tool.
Snipping Tool – This Windows tool lets you easily take screen captures. Hubspot provides an overview.
Free Site Crawl Tools – Free tools like Xenu and Screaming Frog crawl your entire site, and provide you a spreadsheet of all the pages, URLs, and broken links on your site.
VLOOKUP – You can use VLOOKUP in Excel to search for and identify particular sets of data, allowing you to analyze data quickly.
Statistical Significance Calculator – When you’re running tests in your marketing, statistical significance calculators can tell you when your test’s results are actually meaningful.
Collaboration & Planning Tools
Google Drive (Google Docs) – This tool helps everyone on a team to see and update information in real time.
Sales & Nurturing Tools
Landing Page Creation Tool – It can take a long time to get landing pages created working with IT. to get landing pages created. Easy landing page creation tools like HubSpot allow you to create a landing page in minutes, making it easier to launch offers and lead generation.