Kevin Allen in Ragan’s PR Daily explains that he takes the time to look at a baby animal every day, even though he’s a baby animal enthusiast. It’s just that he spends so much time on the Internet.Fortunately, Japanese researchers (who else?) have shown that this increases productivity. The Atlantic Wire highlights a study at Hiroshima University:

“A team led by Hiroshi Nittono had 48 male and female students perform a visual task where they were asked to look for double digits in a series of random matrices with numbers. The students were asked to give as many accurate responses as possible in three minutes. Then, the students looked at pictures before doing the task again. One group looked at cute baby animals, another at less cute adult animals, and a third at pleasant-looking food.”

Results: the group that looked at the baby animals was the most productive.

I’m curious whether marketers can use the effect to stimulate people to buy more.
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